Koff launched AKA (ashleykoffapproved.com) in 2008 as a way to house all aspects of her private practice, her work educating doctors and other healthcare practitioners, her nutritional endorsement opportunities, as well as her corporate consulting company (formerly the healthXchange). With AKA, consumers of all demographics can readily identify products that meet Koff's standards for nutrition resulting in optimal health.

As ABC LA's Food Coach, Lori Corbin, states:

Doctors agree. Koff is regularly sought after by the most trusted names in nutrition and medicine. She counsels patients on referral from Dr. Andrew Weil (Program in Integrative Medicine) and has served as guest faculty for PIM's fellowships. She is also the exclusive R.D. to patients of integrative medicine guru Dr. Soram Khalsa and receives referrals from the world-renowned Tao of Wellness.