Disclosure

AKA seeks to provide consumers, the media, and healthcare professionals with the best nutrition information devoid of marketing influences. To this end, the AKA stamp / logo "can NOT be purchased, it's EARNED" - meaning that companies submit their product and marketing materials for evaluation by Ashley Koff RD - at times this includes a manufacturing plant visit, third party ingredient audits, and other information. Approval is based on Koff's determination that the company uses high quality ingredients, avoids known toxins, demonstrates an effort to be kind to the environment (both in production and in corporate practices), communicates their product benefits in an honest, substantiatable manner, and of course, tastes great. Once approved, companies may utilize the AKA logo / approval on their marketing materials. They are asked to submit new products and notify AKA of product changes; AKA also frequently reviews grocery stores, websites, and advertisements as an ongoing part of the audit process.